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Sergio Tang

Growth Expert

Product Manager

Digital Monetization

International SEO Specialist

Lecturer & Speaker

Sergio Tang

Growth Expert

Product Manager

Digital Monetization

International SEO Specialist

Lecturer & Speaker

Blog Post

Top 10 key factors to rank better on Google

January 10, 2023 SEO
Top 10 key factors to rank better on Google

Looking to rank on the first page of Google? I’ve created a top 10 key factors with the help of ChatGPT in order to do just that. I’ll add some comments that the AI missed in bold.

Ranking on the first page of Google can be a major boost for any website, as it increases the visibility and credibility of the site and can lead to a significant increase in traffic. However, with millions of websites competing for top spots on the search engine results page (SERP), it can be challenging to get your site to rank well. In this post, we will cover some of the key factors that can influence your ranking on Google and provide some tips on how to improve your chances of ranking on the first page.

  1. Keyword research: The first step in optimizing your site for search engines is to identify the keywords that your target audience is using to find the types of products or services you offer. Use tools like Google’s Keyword Planner or Ahrefs to find keywords with high search volume and low competition. Once you have identified your target keywords, incorporate them naturally into the content on your site, including in your page titles and headings, as well as in the body of your content.
    • I’ll add Semrush, Majestic and Moz to this list.
  2. On-page optimization: In addition to using target keywords in your content, there are several other on-page factors that can influence your ranking on Google. These include the title tag and meta description of your pages, the use of header tags, and the overall structure and organization of your content. Make sure to optimize these elements to signal to Google what your pages are about and make it easier for search engines to understand the content on your site.
    • If you use wordpress, get yoastSEO.
  3. Off-page optimization: In addition to on-page factors, the quality and quantity of links pointing to your site can also have a significant impact on your ranking. Google uses links as a way to determine the relevance and authority of your site, so the more high-quality links you have pointing to your site, the better. Some ways to get more links include creating shareable content, guest blogging, and getting featured in online publications.
    • Definitely try to guest-blog, or use platforms to get digital PR on a budget.
  4. Site speed: Another important factor to consider is the speed of your site. Google has stated that site speed is a ranking factor, and users are more likely to bounce from a site if it takes too long to load. To improve your site’s speed, consider optimizing images, minifying CSS and JavaScript, and using a content delivery network (CDN).
    • Use Google DevTools audit in order to get a scoring and a list of things to do.
  5. Mobile-friendliness: With more and more people using mobile devices to access the internet, it’s important to ensure that your site is mobile-friendly. Google has a separate mobile search index, so if your site is not mobile-friendly, it may not rank as well in mobile search results. To make sure your site is mobile-friendly, use responsive design techniques and test your site using Google’s Mobile-Friendly Test.
    • Still maked this list, and its because in 2023, people still make bad sites non-mobile friendly.
  6. User experience: In addition to the technical factors mentioned above, Google also takes into account the overall user experience of a site. This includes factors such as the ease of navigation, the relevance of the content, and the overall design of the site. To improve the user experience of your site, consider using a clear and intuitive navigation menu, creating high-quality and relevant content, and using a clean and professional design.
    • A good UX/UI i’ts needed in order to rank, you could join Coursera, Crehana, or Coderhouse to learn more.
  7. Local SEO: If your business serves a specific geographic area, it’s important to optimize for local SEO. This includes claiming your Google My Business listing, getting listed in online directories, and using local keywords in your content. By optimizing for local SEO, you can increase your chances of showing up in local search results and attract more customers from your local area.
    • This will take 5 minutes or less.
  8. Social signals: Google and other search engines may consider the presence and activity of your business on social media platforms as a signal of your website’s quality and relevance. Therefore, it can be helpful to have an active presence on social media and to encourage social sharing of your content.
    • The eternal redirect of information i’ts a good idea. Every profile linking to each other, in other to stablish an entity for Google.
  9. Structured data: Structured data, also known as schema markup, is a way to provide search engines with more information about your website and its content. By adding structured data to your site, you can help search engines understand the context and meaning of your content, which can improve its visibility in search results.
    • If you use wordpress, the yoast plugin will take care of this. if you don’t you could look up for schema markup validator and json creators in order to stablish the schema needed.
  10. Domain authority: Domain authority is a measure of the overall strength and credibility of a domain. It is determined by factors such as the age of the domain, the number and quality of links pointing to it, and its overall performance in search results. While it can be difficult to directly influence your domain authority, you can improve it over time by consistently creating high-quality content and building links from reputable sources.
    • Well, this post i’ts the first attemp at getting some DR for this site.
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