Sergio Tang - Product & Growth Marketing Expert

Sergio Tang

Growth Expert

Product Manager

Digital Monetization

International SEO Specialist

Lecturer & Speaker

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About Me

Sergio Tang is a Growth Expert, Product Manager, HCD Practitioner, Speaker, Consultant and Lecturer. He has a rich experience helping business ship, develop and scale digital products across start-ups & Fortune 50 Companies by being in the intersection of tech, design and marketing. He is deeply passionate about driving business through technological innovation, strategic relationships, and team effort.

Credentials MBA, PMI-ACP, Finance & Marketing degree.
Scope Of Work: Global
Consulting: Available & Looking for FT role.
Location: Greater Orlando, FL. Open to US relocation.

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Fun Facts

20+ Countries Managed

Managed more than 5M$/y campaigns

Leaded more than 80 person team

10+ Million Monthly Active Users achieved

Reach Sergio about

Digital Strategy

I help implement growth marketing success roadmaps across organizations

Agile governance

I teach organizations how to develop an agile mindset

Human Centered Design

I create business hypothesis, research, ideate, measure and implement solutions with a human centered approach.

Product Development

I ship products as the voice of the consumer making tech, design and business teams works as one.

Pricing

Popular

$ 50 hour

Quick call
International SEO questions
Career guidance
Lecturing

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Premium

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Digital Strategy audit
Creating campaigns
Agile gorvenance
Building roadmaps
Business model consulting

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Clients & Previous jobs

Career highlights

➟ 𝐆𝐥𝐨𝐛𝐚𝐥 𝐈𝐦𝐩𝐚𝐜𝐭: Skyrocketed international operations by 50%, achieving 10+ million MAUs & 1M+ monthly transactions as the youngest leader at Fandango.
➟ 𝐓𝐡𝐨𝐮𝐠𝐡𝐭 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩: Expert contributor/member of Forbes, Entrepreneur, TechTimes, Hackernoon, and Mind The Product.
➟ 𝐇𝐮𝐦𝐚𝐧 𝐂𝐞𝐧𝐭𝐞𝐫𝐞𝐝 𝐃𝐞𝐬𝐢𝐠𝐧: Created business hypothesis, researched, ideated, measured, and implemented solutions across Media, Entertainment, EdTech, FinTech, and Agencies alike. Efforts recognized by MercadoNegro, a top advertising firm, with "The Most Digital" and "Top Digital Leader" awards.
➟ 𝐒𝐌𝐄 𝐈𝐧 𝐔𝐬𝐞𝐫 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧, 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧, & 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Transformed traditional fintech and education companies into fully agile product-led organizations. Catipultated online presence +1,000%, increased lead generation 50% MoM, and built multiple digital ventures from scratch.

Resume

Experience

2021 - 2023

Chief Transformation Officer & Head of Growth

Vivela.lat

Pioneered a transformational strategy to disrupt the mortgage industry by incorporating innovative product offerings and aggressive go-to-market strategy. Led a team of 20+ internal Dev, UX/UI, BA, and IT support in addition to PR, Media, and creative vendors.

2021 - 2021

Director of Marketing, Innovation, & Technology

Pamer Corporation

Helmed organizational transformation to support virtual learning demands, pivoting organization to fully agile within 6 months. Lead a team of 70 including product owners, designers, engineers, marketers, call center operators, and support staff. Implemented OKRs to meet aggressive goals.

2017 - 2020

Marketing Director - Latam

Fandango

Personally tapped post-CinePapaya acquisition to drive business development and product innovation including marketing, content production, and advertising sales across Latin America (18 countries). Masterminded mission, vision, objectives, and strategies for region. Direct Reports: 4 Indirect Reports: 14

2017 - 2017

Digital Project Manager

IPG Mediabrands

Managed Universal Mccan and IPG (Interpublic Group of Companies) accounts including Ripley, Nestle, Abinveb, Motorola, Grünenthal, Unilever, H&M, PromPeru, and others accounting for $250K monthly media budgets.

Education

2018 - 2019

ESADE Business School

Spain

Corporate international Master in Business Administration. (CIMBA)

#5 QS executive profile

#15 QS ranking

2019

Georgetown University

Washington DC

International business diploma.

2021

PMI Agile Certified Practitioner (PMI-ACP)®

Have demonstrated their knowledge and skills in agile practices, tools and techniques that are applicable across virtually any industry and methodology.

Certificate

2017

Centrum - PUCP

Peru

Marketing management Diploma

2011-2014

Universidad San Ignacio de Loyola

Peru

Bachelor of business administration with marketing mention

2008 - 2011

Instituto San Ignacio de Loyola

Peru

Technical Finance Degree

Teaching and others

2015 - Present

Strategic Digital Consultant & Founder

Beefup is a marketing consulting firm specializing in SEO, paid media, digital strategy, human-centered design, and data experience.

➟ Created experiences to drive PR and revenue in versatile verticals including retail, car rental, FMCG, luxury hospitality, and manufacturing across the US, EU, and Latin America.
➟ Managed $1M+ in data campaigns including complete website and app build-outs, in addition to, paid media and SEO campaigns.

2022 - Present

Design Strategy MS Lecturer

Universidad de Ciencias y Artes de América Latina

Facilitated the first Design Strategy Master's program in Peru teaching diagram development with a human-centered, data science, and visual storytelling approach.

2015 - 2016

CEO & Founder

Coowit.me

Secured Angel funding to develop, design, and launch an android app during final year in business school. Incubated in CIDE-PUCP and usil ventures and achieved viral validation with more than 10k views in a week. Recognized from IE - Ventureday, Start-up Peru, and Start-up Chile as a start-up finalist winner.