On 2019, we enbarked in a new strategy, we wanted to make Fandango an entire entertainment platform, so we created the “choose your own adventure” spots and social media creatives.
- I increased sales in 100-1000% depending on country.
- Increased brand awareness over 1000%.
- On direct and brand traffic the lift was also 10x.
- Worked several partnership deals with studios, and tech players.
- Leaded Paid, Own, Earn media strategy.
- I was in charge of the product and did a makeover of the entire platform, in order to show more video-content and articles.
Besides the “Choose your own adventure” i also commissioned from PES Motion studio a conversion spot.
