Pioneered a transformational strategy to disrupt the mortgage industry by incorporating innovative product offerings and aggressive go-to-market strategy. Led a team of 20+ internal Dev, UX/UI, BA, and IT support in addition to PR, Media, and creative vendors.
Sergio Tang
Growth Expert
Product Manager
Digital Monetization
International SEO Specialist
Lecturer & Speaker
Sergio Tang
Growth Expert
Product Manager
Digital Monetization
International SEO Specialist
Lecturer & Speaker
Resume
Experience
2021 - 2023
Chief Transformation Officer & Head of Growth
Vivela.lat
2021 - 2021
Director of Marketing, Innovation, & Technology
Pamer Corporation
Helmed organizational transformation to support virtual learning demands, pivoting organization to fully agile within 6 months. Lead a team of 70 including product owners, designers, engineers, marketers, call center operators, and support staff. Implemented OKRs to meet aggressive goals.
2017 - 2020
Marketing Director - Latam
Fandango
Personally tapped post-CinePapaya acquisition to drive business development and product innovation including marketing, content production, and advertising sales across Latin America (18 countries). Masterminded mission, vision, objectives, and strategies for region. Direct Reports: 4 Indirect Reports: 14
2017 - 2017
Digital Project Manager
IPG Mediabrands
Managed Universal Mccan and IPG (Interpublic Group of Companies) accounts including Ripley, Nestle, Abinveb, Motorola, Grünenthal, Unilever, H&M, PromPeru, and others accounting for $250K monthly media budgets.
Education
2018 - 2019
ESADE Business School
Spain
Corporate international Master in Business Administration. (CIMBA)
#5 QS executive profile
#15 QS ranking
2019
Georgetown University
Washington DC
International business diploma.
2021
PMI Agile Certified Practitioner (PMI-ACP)®
Have demonstrated their knowledge and skills in agile practices, tools and techniques that are applicable across virtually any industry and methodology.
2017
Centrum - PUCP
Peru
Marketing management Diploma
2011-2014
Universidad San Ignacio de Loyola
Peru
Bachelor of business administration with marketing mention
2008 - 2011
Instituto San Ignacio de Loyola
Peru
Technical Finance Degree
Teaching and others
2015 - Present
Strategic Digital Consultant & Founder
Beefup is a marketing consulting firm specializing in SEO, paid media, digital strategy, human-centered design, and data experience.
➟ Created experiences to drive PR and revenue in versatile verticals including retail, car rental, FMCG, luxury hospitality, and manufacturing across the US, EU, and Latin America.
➟ Managed $1M+ in data campaigns including complete website and app build-outs, in addition to, paid media and SEO campaigns.
2022 - Present
Design Strategy MS Lecturer
Universidad de Ciencias y Artes de América Latina
Facilitated the first Design Strategy Master's program in Peru teaching diagram development with a human-centered, data science, and visual storytelling approach.
2015 - 2016
CEO & Founder
Coowit.me
Secured Angel funding to develop, design, and launch an android app during final year in business school. Incubated in CIDE-PUCP and usil ventures and achieved viral validation with more than 10k views in a week. Recognized from IE - Ventureday, Start-up Peru, and Start-up Chile as a start-up finalist winner.
2019
Digital Marketing Ex.Ed Lecturer
Universidad Cientifica del Sur
Lectured in a extended education digital marketing course.
Skills
Product Management
- Tech75%
- Design75%
- Collaboration100%
- Planning100%
Knowledge
- Digital Orchestration
- Human Centered Design
- P&L Management
- Change Management
- CRM & Mobile engagement
- Digital Media
- Self-Serve Ads
- Product led growth
- Brand Management
Growth Marketing
- Search Engines
- Growth loops
- Media buying
- GTM Strategy
Languages
- English
- Spanish