I was headhunted by the CEO of miCasita, to kickstart the digital transformation of the company with the goal to create a 100% online credit.
In 1 year we did:
- New self-prequalification of mortgages vivela.lat: this contributed to a 50% increase in leads that kept compounding MoM, eventually doing 3x QoQ.
- New loan origination. platform called Califica+.
- New brand called Vivela.
![](https://sergiotang.work/wp-content/uploads/2023/01/vivela-lat-1280x800desktop-fe3433-1-1200x750.png)
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![Vivela - digital transformation team](https://sergiotang.work/wp-content/uploads/2023/01/1667403408048-1080x900.jpg)