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Sergio Tang

Growth Expert

Product Manager

Digital Monetization

International SEO Specialist

Lecturer & Speaker

Sergio Tang

Growth Expert

Product Manager

Digital Monetization

International SEO Specialist

Lecturer & Speaker

About Me

Sergio Tangย is a Growth Expert, Product Manager, HCD Practitioner, Speaker, Consultant and Lecturer. He has a rich experience helping business ship, develop and scale digital products across start-ups & Fortune 50 Companies by being in the intersection of tech, design and marketing. He is deeply passionate about driving business through technological innovation, strategic relationships, and team effort.

  • Credentials MBA, PMI-ACP
  • Scope Of Work: Global
  • Consulting: Available
  • Address: Lima, PE
As seen on
Fun Facts
20+ Countries Managed
Managed more than 5M$/y campaigns
Leaded more than 80 person team
10+ Million Monthly Active Users achieved
Reach Sergio about
Digital Strategy

I help implement growth marketing success roadmaps across organizations

Agile governance

I teach organizations how to develop an agile mindset

Human Centered Design

I create business hypothesis, research, ideate, measure and implement solutions with a human centered approach.

Product Development

I ship products as the voice of the consumer making tech, design and business teams works as one.

Pricing
Popular
$ 50 hour
  • Quick call
  • International SEO questions
  • Career guidance
  • Lecturing
Premium
Enquire
  • Digital Strategy audit
  • Creating campaigns
  • Agile gorvenance
  • Building roadmaps
  • Business model consulting
Clients & Previous jobs
Career highlights

โžŸ ๐†๐ฅ๐จ๐›๐š๐ฅ ๐ˆ๐ฆ๐ฉ๐š๐œ๐ญ: Skyrocketed international operations by 50%, achieving 10+ million MAUs & 1M+ monthly transactions as the youngest leader at Fandango.
โžŸ ๐“๐ก๐จ๐ฎ๐ ๐ก๐ญ ๐‹๐ž๐š๐๐ž๐ซ๐ฌ๐ก๐ข๐ฉ: Expert contributor/member of Forbes, Entrepreneur, TechTimes, Hackernoon, and Mind The Product.
โžŸ ๐‡๐ฎ๐ฆ๐š๐ง ๐‚๐ž๐ง๐ญ๐ž๐ซ๐ž๐ ๐ƒ๐ž๐ฌ๐ข๐ ๐ง: Created business hypothesis, researched, ideated, measured, and implemented solutions across Media, Entertainment, EdTech, FinTech, and Agencies alike. Efforts recognized by MercadoNegro, a top advertising firm, with "The Most Digital" and "Top Digital Leader" awards.
โžŸ ๐’๐Œ๐„ ๐ˆ๐ง ๐”๐ฌ๐ž๐ซ ๐€๐œ๐ช๐ฎ๐ข๐ฌ๐ข๐ญ๐ข๐จ๐ง, ๐‘๐ž๐ญ๐ž๐ง๐ญ๐ข๐จ๐ง, & ๐๐ซ๐จ๐๐ฎ๐œ๐ญ ๐ƒ๐ž๐ฏ๐ž๐ฅ๐จ๐ฉ๐ฆ๐ž๐ง๐ญ: Transformed traditional fintech and education companies into fully agile product-led organizations. Catipultated online presence +1,000%, increased lead generation 50% MoM, and built multiple digital ventures from scratch.

Resume
Experience
Chief Transformation Officer & Head of Growth
2021 - 2023
Chief Transformation Officer & Head of Growth
Vivela.lat

Pioneered a transformational strategy to disrupt the mortgage industry by incorporating innovative product offerings and aggressive go-to-market strategy. Led a team of 20+ internal Dev, UX/UI, BA, and IT support in addition to PR, Media, and creative vendors.

Director of Marketing, Innovation, & Technology
2021 - 2021
Director of Marketing, Innovation, & Technology
Pamer Corporation

Helmed organizational transformation to support virtual learning demands, pivoting organization to fully agile within 6 months. Lead a team of 70 including product owners, designers, engineers, marketers, call center operators, and support staff. Implemented OKRs to meet aggressive goals.

Marketing Director - Latam
2017 - 2020
Marketing Director - Latam
Fandango

Personally tapped post-CinePapaya acquisition to drive business development and product innovation including marketing, content production, and advertising sales across Latin America (18 countries). Masterminded mission, vision, objectives, and strategies for region. Direct Reports: 4 Indirect Reports: 14

Digital Project Manager
2017 - 2017
Digital Project Manager
IPG Mediabrands

Managed Universal Mccan and IPG (Interpublic Group of Companies) accounts including Ripley, Nestle, Abinveb, Motorola, Grรผnenthal, Unilever, H&M, PromPeru, and others accounting for $250K monthly media budgets.

Education
ESADE Business School
2018 - 2019
ESADE Business School
Spain

Corporate international Master in Business Administration. (CIMBA)

#5 QS executive profile

#15 QS ranking

Georgetown University
2019
Georgetown University
Washington DC

International business diploma.

PMI Agile Certified Practitioner (PMI-ACP)ยฎ
2021
PMI Agile Certified Practitioner (PMI-ACP)ยฎ

Have demonstrated their knowledge and skills in agile practices, tools and techniques that are applicable across virtually any industry and methodology.

Certificate
Centrum - PUCP
2017
Centrum - PUCP
Peru

Marketing management Diploma

Universidad San Ignacio de Loyola
2011-2014
Universidad San Ignacio de Loyola
Peru

Bachelor of business administration with marketing mention

Instituto San Ignacio de Loyola
2008 - 2011
Instituto San Ignacio de Loyola
Peru

Technical Finance Degree

Teaching and others
Strategic Digital Consultant & Founder
2015 - Present
Strategic Digital Consultant & Founder
Beefup is a marketing consulting firm specializing in SEO, paid media, digital strategy, human-centered design, and data experience.

โžŸ Created experiences to drive PR and revenue in versatile verticals including retail, car rental, FMCG, luxury hospitality, and manufacturing across the US, EU, and Latin America.
โžŸ Managed $1M+ in data campaigns including complete website and app build-outs, in addition to, paid media and SEO campaigns.

Design Strategy MS Lecturerโ€‹
2022 - Present
Design Strategy MS Lecturerโ€‹
Universidad de Ciencias y Artes de Amรฉrica Latina

Facilitated the first Design Strategy Master's program in Peru teaching diagram development with a human-centered, data science, and visual storytelling approach.

CEO & Founder
2015 - 2016
CEO & Founder
Coowit.me

Secured Angel funding to develop, design, and launch an android app during final year in business school. Incubated in CIDE-PUCP and usil ventures and achieved viral validation with more than 10k views in a week. Recognized from IE - Ventureday, Start-up Peru, and Start-up Chile as a start-up finalist winner.

Digital Marketing Ex.Ed Lecturerโ€‹
2019
Digital Marketing Ex.Ed Lecturerโ€‹
Universidad Cientifica del Sur

Lectured in a extended education digital marketing course.ย 

Skills
Product Management
  • Tech
    75%
  • Design
    75%
  • Collaboration
    100%
  • Planning
    100%
Knowledge
  • Digital Orchestration
  • Human Centered Design
  • P&L Management
  • Change Management
  • CRM & Mobile engagement
  • Digital Media
  • Self-Serve Ads
  • Product led growth
  • Brand Management
Growth Marketing
  • Search Engines
  • Growth loops
  • Media buying
  • GTM Strategy
Languages
  • English
  • Spanish
Works
Blog
April 4, 2023 Tendencias tech que definirรกn las fintech en 2023

La industria fintech estรก en constante evoluciรณn y mejora, y el aรฑo 2023 no es una excepciรณn. Se predice que…

February 10, 2023 Why Tropicalization Often Fails in LatAm and What Needs to be Done for Success in Digital Products

Tropicalization is a process by which a company adds local flavor to its product, giving it a more regional feel….

February 4, 2023 How Your Churn Can Aid Business Growth

Churn rate is a number that tells you how many customers you lost over a given period. It’s straightforward but…

February 2, 2023 Product Roadmap : Master the top 5 proven strategies for success

Best Practices for Mapping a Successful Product Roadmap The success of any product lies both in its planning and execution…

Get in Touch
  • Address: Latam right now
  • Email: hello@sergiotang.work
  • Phone: +51-962369228
  • Consulting: Available